Project Overview
The DIGIBRAND project seeks to equip European athletes with the necessary digital literacy and AI-driven marketing tools to successfully manage and grow their personal brands in an increasingly digital world. By addressing challenges related to online reputation, audience engagement, and brand optimization, the project enables athletes to build robust personal branding strategies that enhance their marketability, sponsorship potential, and dual career prospects. DIGIBRAND aligns with the European Commission’s Digital Education Action Plan by promoting lifelong learning and innovation through AI.
The project combines innovative AI tools, stakeholder collaboration, and targeted training programs to help athletes adapt to the demands of the digital era while supporting long-term career development.
Project Objectives
- Enhance Digital Literacy: Provide athletes with AI-powered digital marketing tools and training tailored for personal brand management.
- Reputation Management: Develop a toolkit to help athletes effectively manage and protect their online presence.
- Knowledge Sharing and Community Building: Facilitate knowledge exchange among stakeholders through educational webinars and events.
- Dual Career Development: Support athletes’ employability both during and after their sports careers through digital skills development.
- Inclusive Participation: Focus outreach efforts on athletes from underrepresented or economically disadvantaged communities.
Key Tools and Deliverables
AI-Driven Digital Marketing Toolkit
The AI-based toolkit is the centerpiece of the project, offering athletes practical tools to optimize their personal brands and digital engagement.
- Content Optimization Tools: Analyze audience preferences and enhance content reach.
- Brand Performance Dashboard: Track social media impact, follower growth, and brand engagement metrics.
- Gamified Learning Modules: Ensure interactive and engaging digital literacy development.
Online Reputation Management System
A robust system designed to monitor, safeguard, and enhance an athlete’s public image.
- Real-Time Alerts: Notifications for negative or harmful online mentions.
- Crisis Management Guides: Step-by-step action plans for handling digital crises.
- Brand Sentiment Analysis: Track public perception and feedback across digital platforms.
Interactive E-Learning Platform
This platform combines interactive tutorials, video content, and case studies to provide comprehensive digital literacy training.
- Digital Literacy Modules: Cover AI fundamentals, audience engagement strategies, and social media management.
- Webinars and Workshops: Featuring industry experts, coaches, and digital marketers sharing best practices.
- Custom Learning Paths: Tailored content for athletes at different skill levels.
